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Sales & marketing
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Sales & marketing
Marktforschungsergebnisse Zielgruppengerecht Kommunizieren
Magerhans, Alexander; Merkel, Theresa; Cimbal...
Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932259
- ISBN
- 9783834932259
Paperback
Condition: New
€ 81.07
€ 81.07
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007659
- ISBN
- 9783835007659
Paperback
Condition: New
€ 77.27
€ 77.27
Marktkommunikation in Theorie und Praxis: Inter- und intrakulturelle D...
. Ed(S): Schmidt, Christopher Michael; Neuend...
paperback. Der Band prasentiert in komprimierter Form ausgewahlte Studien aus dem europaischen Umkreis zu der Frage, wie sich kulturelle Aspekte in Kommunikationsstrategien integrieren lassen. Es wird deutlich, dass eine kulturelle Differenzierung in der Marktkommunikation als Erfolgsfaktor unternehmerischen Handelns zu bewerten ist." Editor(s): Schmidt, Christopher Michael; Neuendorff, Dagmar; Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 368 pages, 14 black & white illustrations, 34 black & white tables. BIC Classification: JHBL; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 368
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824445639
- ISBN
- 9783824445639
Paperback
Condition: New
€ 100.32
€ 100.32
Paperback / so. Editor(s): Backhaus, Klaus; Gunter, Bernd; Kleinaltenkamp, Michael; Plinke, Wulff; Raffee, Hans. Num Pages: 536 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 866.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 536
- Condition
- New
- SKU
- V9783663107446
- ISBN
- 9783663107446
Paperback
Condition: New
€ 75.68
€ 75.68
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Edition
- 3
- Condition
- New
- SKU
- V9783658009021
- ISBN
- 9783658009021
Hardback
Condition: New
€ 84.23
€ 84.23
Marktorientierte Fuhrung Im Wirtschaftlichen Und Gesellschaftlichen Wa...
. Ed(S): Bruhn, Manfred; Kirchgeorg, Manfred;...
Hardback. Editor(s): Bruhn, Manfred; Kirchgeorg, Manfred; Meier, Johannes. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 821.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834947512
- ISBN
- 9783834947512
Hardback
Condition: New
€ 92.96
€ 92.96
Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 502
- Condition
- New
- SKU
- V9783834924803
- ISBN
- 9783834924803
Hardback
Condition: New
€ 154.44
€ 154.44
Paperback / so. Editor(s): Bruhn, Manfred; Steffenhagen, Hartwig. Num Pages: 597 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 32. Weight in Grams: 971.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 597
- Condition
- New
- SKU
- V9783663015819
- ISBN
- 9783663015819
Paperback
Condition: New
€ 87.48
€ 87.48
paperback. Editor(s): Meffert, Heribert. Num Pages: 574 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 912.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Number of pages
- 574
- Condition
- New
- SKU
- V9783322844262
- ISBN
- 9783322844262
Paperback
Condition: New
€ 75.92
€ 75.92
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 243 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2000th Edition
- Number of pages
- 243
- Condition
- New
- SKU
- V9783824471010
- ISBN
- 9783824471010
Paperback
Condition: New
€ 88.36
€ 88.36
Paperback / so. Series: Entrepreneurship. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 289
- Condition
- New
- SKU
- V9783835008083
- ISBN
- 9783835008083
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback / so. Series: Entrepreneurship. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835004542
- ISBN
- 9783835004542
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Series: Forum Produktionswirtschaftliche Forschung. Num Pages: 450 pages, 5 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 450
- Condition
- New
- SKU
- V9783824480340
- ISBN
- 9783824480340
Paperback
Condition: New
€ 73.37
€ 73.37
Paperback / so. Editor(s): Werner Hansmann, Karl; Hansmann, Karl Werner. Series: Schriften Zur Unternehmensfeuhrung,. Num Pages: 237 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9783409179201
- ISBN
- 9783409179201
Paperback
Condition: New
€ 72.34
€ 72.34
Paperback. Num Pages: 401 pages, 143 black & white illustrations, 60 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 401
- Condition
- New
- SKU
- V9783824478620
- ISBN
- 9783824478620
Paperback
Condition: New
€ 100.62
€ 100.62
Paperback / so. Tobias Kesting und Carsten Rennhak rucken den Stellenwert von Segmentierungen, das Vorgehen bei der Ent-wick-lung und Umsetzung von Segmentierungs-kon-zep-ten sowie die je-wei-ligen He-raus-forderungen, denen sich Unter-neh-men bei der Marktseg-men-tie-rung gegen-uber-sehen, in den Mittelpunkt ihrer Untersuchung." Num Pages: 173 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 173
- Condition
- New
- SKU
- V9783834908315
- ISBN
- 9783834908315
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Num Pages: 356 pages, 11 black & white illustrations, 50 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 460.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 356
- Condition
- New
- SKU
- V9783824477821
- ISBN
- 9783824477821
Paperback
Condition: New
€ 89.20
€ 89.20
Paperback / so. Num Pages: 182 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Number of pages
- 182
- Condition
- New
- SKU
- V9783409117685
- ISBN
- 9783409117685
Paperback
Condition: New
€ 60.77
€ 60.77
Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
- Publisher
- Gallup Press
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781595620057
- ISBN
- 9781595620057
Hardback
Condition: New
€ 26.99€ 25.44
€ 26.99
€ 25.44
Paperback. Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands. Num Pages: 224 pages, No. BIC Classification: KJS; LNJX. Category: (G) General (US: Trade). Dimension: 155 x 234 x 20. Weight in Grams: 324.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649862
- ISBN
- 9781910649862
Paperback
Condition: New
€ 17.99€ 14.36
€ 17.99
€ 14.36
Paperback. With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly. Series: SpringerBriefs in Business. Num Pages: 110 pages, 20 black & white illustrations, 66 black & white tables, biography. BIC Classification: JHBC; KJE; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 110
- Condition
- New
- SKU
- V9783642183898
- ISBN
- 9783642183898
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783835003552
- ISBN
- 9783835003552
Paperback
Condition: New
€ 95.55
€ 95.55
Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470910559
- ISBN
- 9780470910559
Hardback
Condition: New
€ 68.24€ 58.11
€ 68.24
€ 58.11
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
- Publisher
- Palgrave Macmillan
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781403919021
- ISBN
- 9781403919021
Paperback
Condition: New
€ 49.18
€ 49.18