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Cases in Advertising Management
Kelley, Larry D.; Jugenheimer, Donald W.
€ 87.21
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Description for Cases in Advertising Management
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
Product Details
Format
Paperback
Publication date
2009
Publisher
Routledge United States
Number of pages
192
Condition
New
ISBN
9780765622617
SKU
V9780765622617
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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