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Cases in Advertising Management
Kelley, Larry D.; Jugenheimer, Donald W.
€ 91.17
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Description for Cases in Advertising Management
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering ... Read more
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Routledge United States
Number of pages
192
Condition
New
Number of Pages
144
Place of Publication
London, United Kingdom
ISBN
9780765622617
SKU
V9780765622617
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Kelley, Larry D.; Jugenheimer, Donald W.
Larry D Kelley, Donald W. Jugenheimer
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