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Gaurav Bhalla - Collaboration and Co-creation - 9781441970817 - V9781441970817
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Collaboration and Co-creation

€ 87.67
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Description for Collaboration and Co-creation Hardcover. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 205 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 243 x 164 x 22. Weight in Grams: 466.

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, ... Read more

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Product Details

Format
Hardback
Publication date
2010
Publisher
Springer-Verlag New York Inc. United States
Condition
New
Number of Pages
205
Place of Publication
New York, NY, United States
ISBN
9781441970817
SKU
V9781441970817
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Gaurav Bhalla
Dr. Gaurav Bhalla is a management professional with 30+ years of global experience helping companies implement innovation, strategy, marketing, and business growth programs. He has worked on three continents – Asia, Europe, and North America – and has consulting experience with companies in over 25 countries, in a variety of sectors, such as finance, technology, healthcare, pharmaceuticals, educational services, and ... Read more

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