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Confessions of the Pricing Man: How Price Affects Everything: 2015
Hermann Simon
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Description for Confessions of the Pricing Man: How Price Affects Everything: 2015
Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day ... Read more
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day ... Read more
Product Details
Publisher
Springer
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
221
Place of Publication
Dordrecht, Netherlands
ISBN
9783319203997
SKU
V9783319203997
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Hermann Simon
Hermann Simon is Chairman of Simon-Kucher & Partners Strategy & Marketing Consultants, which has 27 offices in 22 countries. He is the world's leading authority on pricing. Simon was a professor of business administration and marketing at the Universities of Mainz (1989-1995) and Bielefeld (1979-1989). He was also a visiting professor at Harvard Business School, Stanford, London Business School, ... Read more
Reviews for Confessions of the Pricing Man: How Price Affects Everything: 2015
Praise for Confessions of the Pricing Man This is the best book I know to open your mind to the practical problems in setting your prices. PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Hermann Simon is 'The Pricing Man' and a giant within our discipline. ... Read more