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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael G. Solomon
€ 46.14
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Description for Consumer Behavior: Buying, Having, and Being, Global Edition
Paperback. .
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the ... Read more
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the ... Read more
Product Details
Publisher
Prentice Hall College Div
Format
Paperback
Publication date
2000
Condition
New
Number of Pages
632
Place of Publication
Harlow, United Kingdom
ISBN
9781292153100
SKU
V9781292153100
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-50
Reviews for Consumer Behavior: Buying, Having, and Being, Global Edition