×


 x 

Shopping cart
Susan Fournier - Consumer-Brand Relationships: Theory and Practice - 9780415783132 - V9780415783132
Stock image for illustration purposes only - book cover, edition or condition may vary.

Consumer-Brand Relationships: Theory and Practice

€ 73.93
FREE Delivery in Ireland
Description for Consumer-Brand Relationships: Theory and Practice Paperback. Editor(s): Fournier, Susan; Breazeale, Michael; Fetscherin, Marc. Num Pages: 456 pages, 21 black & white illustrations, 28 black & white tables, 21 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 24. Weight in Grams: 672.

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.

While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim ... Read more

With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Show Less

Product Details

Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
456
Format
Paperback
Publication date
2013
Condition
New
Weight
693g
Number of Pages
430
Place of Publication
London, United Kingdom
ISBN
9780415783132
SKU
V9780415783132
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Susan Fournier
Susan Fournier is Associate Professor and Dean's Research Fellow at Boston University, USA. Her research explores the creation and capture of value through branding and brand relationships and she has received five awards for her published work. She is an Editorial Board member of the Journal of Consumer Research and Journal of Marketing amongst others  Michael Breazeale is ... Read more

Reviews for Consumer-Brand Relationships: Theory and Practice
'…a stimulating and challenging treatment of the topic…a valuable addition to any brand scholar or marketing practitioner.' Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA 'The book addresses consumer-brand relationships, which are critical for branding academics and brand managers alike. The authors do an impressive job in pulling together the various ... Read more

Goodreads reviews for Consumer-Brand Relationships: Theory and Practice


Subscribe to our newsletter

News on special offers, signed editions & more!