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Consumers & Markets: Analyzing Behavioral Shifts & Emerging Challenges
Rajagopal
€ 242.07
€ 180.50
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Description for Consumers & Markets: Analyzing Behavioral Shifts & Emerging Challenges
Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perceived values. When a company connects with customers' emotions, the returns may be huge. This book documents the current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining competitive advantage. The discussion on ... Read more
Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perceived values. When a company connects with customers' emotions, the returns may be huge. This book documents the current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining competitive advantage. The discussion on ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Condition
New
Number of Pages
250
Place of Publication
New York, United States
ISBN
9781634851220
SKU
V9781634851220
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Rajagopal
Rajagopal, Ph.D. is a Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico.
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