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Content Revolution: Telling a Better Story to Differentiate from the Competition
Mark Masters
€ 19.99
€ 16.25
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Description for Content Revolution: Telling a Better Story to Differentiate from the Competition
Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at ... Read more
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at ... Read more
Product Details
Publisher
Lid Publishing
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781907794872
SKU
V9781907794872
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Mark Masters
Mark Masters is the founder of content marketing company, The ID Group. He works with large organisations to devise compelling content strategies.
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