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17%OFFLaura Mazur - Conversations with Marketing Masters - 9780470025918 - V9780470025918
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Conversations with Marketing Masters

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Description for Conversations with Marketing Masters Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing ... Read more

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Product Details

Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
248
Condition
New
Number of Pages
248
Place of Publication
New York, United States
ISBN
9780470025918
SKU
V9780470025918
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Laura Mazur
Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK’s Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of ... Read more

Reviews for Conversations with Marketing Masters
"…a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)

Goodreads reviews for Conversations with Marketing Masters


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