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Corporate Identity Design
Veronica Napoles
€ 58.38
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Description for Corporate Identity Design
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In ... Read more
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In ... Read more
Product Details
Format
Paperback
Publication date
1987
Publisher
John Wiley and Sons Ltd United States
Number of pages
144
Condition
New
Number of Pages
144
Place of Publication
New York, United States
ISBN
9780471289470
SKU
V9780471289470
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Veronica Napoles
Veronica Napoles is owner and chief graphic designer at Communications Planning, a firm specializing in corporate identity design. Her clientele range from savings and loan companies to California wineries to Fortune 500 companies. Prior to launching Communications Planning, Ms. Napoles was a project director at Walter Landor Associates in San Francisco. In addition to running a highly successful identity-design firm, ... Read more
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