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Cross-Channel Cooperation
Kollmann, Tobias; Hasel, Matthias
€ 66.97
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Description for Cross-Channel Cooperation
Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
151
Condition
New
Number of Pages
139
Place of Publication
Wiesbaden, Germany
ISBN
9783835002388
SKU
V9783835002388
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kollmann, Tobias; Hasel, Matthias
Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen. Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
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