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Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus (Management for Professionals)
Sain, Soumit, Wilde, Silvio
€ 67.24
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Description for Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus (Management for Professionals)
Hardcover. Customer Knowledge Management Series: Management for Professionals. Num Pages: 207 pages, 33 black & white illustrations, 2 colour illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 17. Weight in Grams: 492.
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
Product Details
Format
Hardback
Publication date
2014
Publisher
Springer
Condition
New
Series
Management for Professionals
Number of Pages
207
Place of Publication
Cham, Switzerland
ISBN
9783319050584
SKU
V9783319050584
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sain, Soumit, Wilde, Silvio
Prof. Dr. Soumit Sain is a full time professor of International Management at University of Applied Sciences for Economics and Management in Essen, Germany. He also lectures International Marketing at the Fontys University of Applied Sciences in Venlo, The Netherlands. His main research areas are in the field of Knowledge Management, International & Global Strategies and Intercultural Studies of multinational ... Read more
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