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Customer Management Excellence: Successful Strategies from Service Leaders
Mike Faulkner
€ 77.41
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Description for Customer Management Excellence: Successful Strategies from Service Leaders
Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why?
Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor ... Read more
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why?
Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470848531
SKU
V9780470848531
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mike Faulkner
Adrian Tripp and Steve Hurst Adrian Tripp is founder and Group Publishing Manager of Quest Media. Quest Media publishes two magazines: Customer Manager - Strategy & Practice for the Customer-Driven Enterprise and Winning Business. In addition to the two magazines, Quest Media run frequent seminars on subjects related to the magazines, in association with the Institute of Professional Sales. They ... Read more
Reviews for Customer Management Excellence: Successful Strategies from Service Leaders
"… pragmatic, down-to-earth analysis of the key issues involved…" (Marketing Business, February 2003)