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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Alina Wheeler
€ 51.93
€ 48.11
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Description for Designing Brand Identity: An Essential Guide for the Whole Branding Team
Hardcover. .
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel ... Read more
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9781118980828
SKU
V9781118980828
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Alina Wheeler
Alina Wheeler, Philadelphia, PA Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, ... Read more
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