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Bobbitt  Randy - Developing the Public Relations Campaign - 9780205066728 - V9780205066728
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Developing the Public Relations Campaign

€ 215.33
FREE Delivery in Ireland
Description for Developing the Public Relations Campaign Paperback. Num Pages: 288 pages, black & white halftones, figures. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 190 x 8. Weight in Grams: 413.

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To ... Read more

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations
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Product Details

Format
Paperback
Publication date
2013
Publisher
Pearson Education (US) United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
, United States
ISBN
9780205066728
SKU
V9780205066728
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-10

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