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Sales & marketing
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Sales & marketing
Paperback. Grundlagen, Erfolgsfaktoren, Konzepte und Instrumente der Customer Integration im Business-to-Business-Bereich. Eine umfassende und anwendungsorientierte Arbeitsgrundlage fur alle, die im Business-to-Business-Bereich mit der praktischen Umsetzung des Leitbildes "Kundenintegration" beschaftigt sind." Editor(s): Kleinaltenkamp, Michael; Fliess, Sabine; Jacob, Frank. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 293
- Condition
- New
- SKU
- V9783322825124
- ISBN
- 9783322825124
Paperback
Condition: New
€ 72.85
€ 72.85
Paperback. Num Pages: 183 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 183
- Condition
- New
- SKU
- V9783322825032
- ISBN
- 9783322825032
Paperback
Condition: New
€ 49.24
€ 49.24
Paperback. Karl-Heinz von Lackum beschreibt, wie kleine und mittelstandische Unternehmen von einer starken Firmen- oder Produktmarke profitieren konnen, und gibt dem Leser einen anschaulichen Leitfaden an die Hand, mit dem der Markenaufbau Schritt fur Schritt gelingt. Ein flott geschriebenes und inspirierendes Buch, das Lust macht auf die eigene Marke." Num Pages: 196 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 196
- Condition
- New
- SKU
- V9783322825001
- ISBN
- 9783322825001
Paperback
Condition: New
€ 60.39
€ 60.39
Paperback / so. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9783322824950
- ISBN
- 9783322824950
Paperback
Condition: New
€ 94.55
€ 94.55
Paperback. Num Pages: 280 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 280
- Condition
- New
- SKU
- V9783322824790
- ISBN
- 9783322824790
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 203 x 203 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322824738
- ISBN
- 9783322824738
Paperback
Condition: New
€ 71.51
€ 71.51
Paperback. Num Pages: 404 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 21. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 404
- Condition
- New
- SKU
- V9783322823946
- ISBN
- 9783322823946
Paperback
Condition: New
€ 63.00
€ 63.00
Paperback. Was sichert den Erfolg im E-Business nach dem Launch von Start-up-Firma oder Internet-Strategie in einem grosseren Unternehmen? Dieses aussergewohnliche Buch gibt Antworten. Es weist uber die experimentelle Startphase des .com-Engagements weit hinaus und hilft bei der Entwicklung eines profitablen Geschaftsmodells." Num Pages: 276 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 276
- Condition
- New
- SKU
- V9783322823717
- ISBN
- 9783322823717
Paperback
Condition: New
€ 55.59
€ 55.59
Paperback / so. Editor(s): Keuper, Frank. Num Pages: 722 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 722
- Condition
- New
- SKU
- V9783322823601
- ISBN
- 9783322823601
Paperback
Condition: New
€ 110.80
€ 110.80
Paperback. Die lukrativsten Marktpositionen besetzen Unternehmen nur, wenn sie eine tief verwurzelte, kraftvoll spirituelle Uberzeugung haben - eine starke Corporate Religion." Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 18. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 341
- Condition
- New
- SKU
- V9783322822857
- ISBN
- 9783322822857
Paperback
Condition: New
€ 73.40
€ 73.40
Aspekte Der Internationalen Okonomie/Aspects of International Economic...
. Ed(S): El-Shagi, Makram; Rubel, Gerhard
Paperback. Im Mittelpunkt des Buches stehen folgende Fragestellungen: grundlegende Aspekte internationaler Arbeitsteilung, internationale Arbeitsteilung in aufstrebenden Volkswirtschaften, internationale Arbeitsteilung und Verteilung, besondere Problembereiche internationaler Arbeitsteilung. Editor(s): El-Shagi, Makram; Rubel, Gerhard. Num Pages: 228 pages, 12 black & white tables. BIC Classification: KC; KJSM. Category: (P) Professional & Vocational. Dimension: 203 x 127 x 12. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 228
- Condition
- New
- SKU
- V9783322820938
- ISBN
- 9783322820938
Paperback
Condition: New
€ 98.78
€ 98.78
Paperback. Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar." Editor(s): Bieling, Marc; Eschweiler, Maurice; Hardenacke, Jens. Num Pages: 412 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 412
- Condition
- New
- SKU
- V9783322816504
- ISBN
- 9783322816504
Paperback
Condition: New
€ 84.09
€ 84.09
Paperback. Editor(s): Homburg, Christian. Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 443 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 443
- Condition
- New
- SKU
- V9783322815262
- ISBN
- 9783322815262
Paperback
Condition: New
€ 84.39
€ 84.39
Paperback. Fuhrende Personlichkeiten aus Politik, Journalistik, Wirtschaft und Wissenschaft sowie Professoren und Studenten der TU Dresden setzen sich in Vortragen, Diskussionen und auf "Heissen Stuhlen" mit dem Thema "Krisenkommunikation" auseinander." Editor(s): Blum, Ulrich; Greipl, Erich; Muller, Stefan; Uhr, Wolfgang. Series: Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung. Num Pages: 268 pages, 3 black & white tables. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 268
- Condition
- New
- SKU
- V9783322810977
- ISBN
- 9783322810977
Paperback
Condition: New
€ 114.96
€ 114.96
hardcover. Editor(s): Winer, Russell S. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 1020 pages, 12 black & white illustrations, 11 colour illustrations, biography. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 52. Weight in Grams: 1694.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- 1st ed. 2016
- Number of pages
- 1020
- Condition
- New
- SKU
- V9783319298764
- ISBN
- 9783319298764
Hardback
Condition: New
€ 163.53€ 140.41
€ 163.53
€ 140.41
Hardback. Editor(s): Uusitalo, Teuvo. Series: Springer Series in Advanced Manufacturing. Num Pages: 338 pages, 29 black & white illustrations, 43 colour illustrations, biography. BIC Classification: KJMV; KJSM; TGP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 338
- Condition
- New
- SKU
- V9783319277974
- ISBN
- 9783319277974
Hardback
Condition: New
€ 195.37
€ 195.37
Paperback. Series: SpringerBriefs in Economics. Num Pages: 118 pages, 1 black & white illustrations, 1 colour illustrations, 1 black & white tables, 1 colour t. BIC Classification: JPP; KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 118
- Condition
- New
- SKU
- V9783319270081
- ISBN
- 9783319270081
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Series: SpringerBriefs in Economics. Num Pages: 152 pages, 5 black & white illustrations, 1 black & white tables, biography. BIC Classification: JPP; KJH; KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 152
- Condition
- New
- SKU
- V9783319269962
- ISBN
- 9783319269962
Paperback
Condition: New
€ 65.44
€ 65.44
Corporate Social Responsibility in Sub-Saharan Africa
. Ed(S): Vertigans, Stephen; Idowu, Samuel O....
Hardback. Editor(s): Vertigans, Stephen; Idowu, Samuel O.; Schmidpeter, Rene. Series: CSR, Sustainability, Ethics & Governance. Num Pages: 310 pages, 10 colour illustrations, biography. BIC Classification: HPQ; KCM; KF; KJG; KJSM; RNU. Category: (P) Professional & Vocational. Dimension: 167 x 246 x 23. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 310
- Condition
- New
- SKU
- V9783319266671
- ISBN
- 9783319266671
Hardback
Condition: New
€ 128.77
€ 128.77
Hardback. Num Pages: 210 pages, 10 colour illustrations, 7 black & white tables, biography. BIC Classification: KJH; KJSM; KJVX; RNPG; THX. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2016
- Number of pages
- 210
- Condition
- New
- SKU
- V9783319256023
- ISBN
- 9783319256023
Hardback
Condition: New
€ 67.55
€ 67.55
Paperback. Series: SpringerBriefs in Business. Num Pages: 78 pages, 26 colour illustrations, biography. BIC Classification: KJG; KJS; LBBM; LNR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 78
- Condition
- New
- SKU
- V9783319253565
- ISBN
- 9783319253565
Paperback
Condition: New
€ 72.92
€ 72.92
Advances in National Brand and Private Label Marketing
. Ed(S): Martinez-Lopez, Francisco J.; Gazque...
Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos; Sethuraman, Raj. Series: Springer Proceedings in Business and Economics. Num Pages: 222 pages, 18 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JMJ; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 222
- Condition
- New
- SKU
- V9783319201818
- ISBN
- 9783319201818
Paperback
Condition: New
€ 127.73
€ 127.73
Hardcover. Series: Management for Professionals. Num Pages: 405 pages, 132 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 243 x 27. Weight in Grams: 772.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319194813
- ISBN
- 9783319194813
Hardback
Condition: New
€ 69.04
€ 69.04
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 287.61
€ 287.61