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Dynamic Models of Advertising Competition
Gary M. Erickson
€ 121.24
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Description for Dynamic Models of Advertising Competition
paperback. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 8. Weight in Grams: 248.
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in ... Read more
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
147
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
147
Place of Publication
New York, NY, United States
ISBN
9781461353607
SKU
V9781461353607
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Dynamic Models of Advertising Competition