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Emotions, Advertising and Consumer Choice
Flemming Hansen
€ 52.21
€ 41.28
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Description for Emotions, Advertising and Consumer Choice
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
Product Details
Publisher
Copenhagen Business School Press
Number of pages
462
Format
Paperback
Publication date
2007
Condition
New
Weight
775 g
Number of Pages
462
Place of Publication
Frederksberg, Denmark
ISBN
9788763001984
SKU
V9788763001984
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-15
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