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Entrepreneurial Marketing for SMEs
Luca Cacciolatti
€ 127.46
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Description for Entrepreneurial Marketing for SMEs
Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
215
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137532565
SKU
V9781137532565
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Luca Cacciolatti
Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing. Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence ... Read more
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