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Estimation of Willingness-to-Pay: Theory, Measurement, Application
Christoph Breidert
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Description for Estimation of Willingness-to-Pay: Theory, Measurement, Application
Paperback. Num Pages: 135 pages, 17 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 220 x 11. Weight in Grams: 214.
The work of Christoph Breidert is positioned in a methodologically challenging area of marketing research that is highly relevant to both theoretical investigations and practical apphcations. Determination of willingness-to-pay for products and/or services from a customers per spective is crucial for modern approaches to pricing decision-making. Based on the in creasing availability of individual transaction data (e. g. , scanner data, consumer panel data, and data from Smart Cards) remarkable improvements have been achieved in es timating advanced price response models based on observed purchase data. However, empirical price and/or product variations are typically very Umited in such historical data ... Read more
The work of Christoph Breidert is positioned in a methodologically challenging area of marketing research that is highly relevant to both theoretical investigations and practical apphcations. Determination of willingness-to-pay for products and/or services from a customers per spective is crucial for modern approaches to pricing decision-making. Based on the in creasing availability of individual transaction data (e. g. , scanner data, consumer panel data, and data from Smart Cards) remarkable improvements have been achieved in es timating advanced price response models based on observed purchase data. However, empirical price and/or product variations are typically very Umited in such historical data ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
duv
Condition
New
Number of Pages
135
Place of Publication
Wiesbaden, Germany
ISBN
9783835003996
SKU
V9783835003996
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christoph Breidert
Dr. Christoph Breidert promovierte an der Wirtschaftsuniversität Wien bei Prof. Dr. Wolfgang Janko, Institut für Informationswirtschaft und Prof. Dr. Thomas Reutterer, Institut für Handel und Marketing. Er ist als Technology Analyst für PONTIS Venture Partners in Wien tätig.
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