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Ethics in Public Relations: A Guide to Best Practice
Patricia J. Parsons
€ 46.99
€ 42.04
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Description for Ethics in Public Relations: A Guide to Best Practice
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations ... Read more
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Series
PR in Practice
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9780749477264
SKU
V9780749477264
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Patricia J. Parsons
Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous ... Read more
Reviews for Ethics in Public Relations: A Guide to Best Practice
This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when we issue misleading news releases, conceal sources or even use the office copier for personal stuff. There should be a copy by every PR water cooler.
Johanna Fawkes ... Read more
Johanna Fawkes ... Read more