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Explaining Consumer Choice
Gordon R. Foxall
€ 64.11
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Description for Explaining Consumer Choice
Hardcover. Num Pages: 268 pages, 6 black & white illustrations, biography. BIC Classification: JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 221 x 163 x 20. Weight in Grams: 444.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Product Details
Format
Hardback
Publication date
2007
Publisher
Palgrave Schol, Print UK London
Condition
New
Number of Pages
256
Place of Publication
Gordonsville, United States
ISBN
9781403998620
SKU
V9781403998620
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gordon R. Foxall
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the ... Read more
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