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Frugal Innovation in Healthcare
Herstatt, Cornelius; Ramdorai, Aditi
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Description for Frugal Innovation in Healthcare
Hardback. Series: India Studies in Business and Economics. Num Pages: 185 pages, 5 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KCP; KCQ; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 450.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and ... Read more
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
185
Condition
New
Series
India Studies in Business and Economics
Number of Pages
168
Place of Publication
Cham, Switzerland
ISBN
9783319163352
SKU
V9783319163352
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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