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Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers
Peter Cheverton
€ 40.99
€ 40.68
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Description for Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers
Paperback. Explains the challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. This title provides a template for all businesses with global clients. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 15. Weight in Grams: 388.
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure. Author Peter Cheverton - an expert practitioner and teacher of account management - highlights the difference between an international company operating in different markets and one that can be considered as truly global. He ... Read more
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure. Author Peter Cheverton - an expert practitioner and teacher of account management - highlights the difference between an international company operating in different markets and one that can be considered as truly global. He ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2008
Condition
New
Weight
388g
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780749452278
SKU
V9780749452278
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Peter Cheverton
Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, Key Marketing Skills and Key Account Management in Financial Services, all published by Kogan Page.
Reviews for Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers
"Practical advice on the decisions and actions required to successfully meet the challenges of GAM." Reference and Research Book News "Explores the significant challenges of global account management (GAM) and guides the reader through the process of decisions and actions required to make it a success." Journal of Economic Literature ... Read more