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Global Sport Marketing: Sponsorship, Ambush Marketing & the Olympic Games
Norm O´reilly
€ 87.61
€ 67.76
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Description for Global Sport Marketing: Sponsorship, Ambush Marketing & the Olympic Games
Paperback.
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of ... Read more
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of ... Read more
Product Details
Publisher
Fitness Information Technology, Inc, U.S.
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
354
Place of Publication
Morgantown, WV, United States
ISBN
9781935412434
SKU
V9781935412434
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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