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Description for Green Marketing
Hardback. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Num Pages: 171 pages, biography. BIC Classification: 1DVT; KJJ; KJMV7; KJS; RNA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 370.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
171
Condition
New
Number of Pages
153
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137535870
SKU
V9781137535870
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About A. Kirgiz
Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many ... Read more
Reviews for Green Marketing
'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas ... Read more