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Handbook of Social Media Management
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€ 255.64
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Description for Handbook of Social Media Management
Hardcover. This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well ... Read more
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
846
Condition
New
Series
Media Business and Innovation
Number of Pages
880
Place of Publication
Berlin, Germany
ISBN
9783642288968
SKU
V9783642288968
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Mike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschließend (1996-1999) Direktor und Geschäftsführer des Markt- und Kommunikationsforschungsinstituts Media Futura. 1999 Ernennung zum Professor auf Lebzeit an der Hochschule der Medien, bis 2003 Lehrstuhl für Medienwirtschft, Medienmanangement ... Read more
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