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How to Appreciate Your Customers
B.H. Elvy
€ 127.52
FREE Delivery in Ireland
Description for How to Appreciate Your Customers
Hardcover.
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.
Product Details
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan
Number of pages
216
Condition
New
Number of Pages
204
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333598924
SKU
V9780333598924
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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