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William T. Brooks - How to Sell at Margins Higher Than Your Competitors - 9780471744832 - V9780471744832
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How to Sell at Margins Higher Than Your Competitors

€ 46.29
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Description for How to Sell at Margins Higher Than Your Competitors Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
Praise for How to Sell at Margins Higher Than Your Competitor This is the complete book for both new and experienced salespeople and business owners to learn and re--learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople. ----Bill Scales, CEO, Scales Industrial Technologies, Inc. As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, a business is a game of margins ...not a game of volume!a ----John K. Harris, CEO, JK Harris & Company, LLC If you live and die on price, this book could be your only lifeline. ----Tom Reilly, CSP, author of Value--Added Selling and Crush Price Objections How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This booka s well--researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence. ----Joe Bracket, President, Power Equipment Company I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do----like maintaining margins. This book is a a wow!a that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book. ----George C. Giessing, President, Brusco--Rich, Inc. This energizing book is the a right stuffa for every sales force. It should be a required study for every executive and sales professional who seeks to be successful. ----David R. Little, Chairman and CEO, DXP Enterprises, Inc.

Product Details

Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Format
Hardback
Publication date
2005
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471744832
SKU
V9780471744832
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About William T. Brooks
LAWRENCE L. STEINMETZ, PhD, is President of High Yield Management, Inc., and the author of twelve books. An expert on high--priced selling, he has consulted with many Fortune 500 companies and trained more than 200,000 salespeople in public and private seminars and keynote addresses. WILLIAM T. BROOKS is a leading authority on sales and sales management. A Certified Management Consultant, he has delivered thousands of presentations, training sessions, and keynote addresses. He is also the author of The New Science of Selling and Persuasion, also from Wiley.

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