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Ice to the Eskimos
Jon Spoelstra
€ 27.99
€ 22.84
FREE Delivery in Ireland
Description for Ice to the Eskimos
Hardback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 210 x 140 x 25. Weight in Grams: 356.
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you ... Read more
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
HarperCollins Publishers Inc United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780887308512
SKU
V9780887308512
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jon Spoelstra
Jon Spoelstra, widely acknowledged to be the best pro-sports marketer in the world, spent 11 years as the general manager of the Portland Trail Blazers. He lives with his wife in Portland, OR.
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