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Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
. Ed(S): Bohmann, Tilo; Burr, Wolfgang; Herrmann, Thomas A.; Krcmar, Helmut
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Description for Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
paperback. The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods. Editor(s): Bohmann, Tilo; Burr, Wolfgang; Herrmann, Thomas A.; Krcmar, Helmut. Num Pages: 455 pages, 109 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 551.
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Product Details
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag Germany
Number of pages
455
Condition
New
Number of Pages
455
Place of Publication
Wiesbaden, Germany
ISBN
9783834915771
SKU
V9783834915771
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Bohmann, Tilo; Burr, Wolfgang; Herrmann, Thomas A.; Krcmar, Helmut
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
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