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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Arch G. Woodside (Ed.)
€ 150.23
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Description for Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) approach in theory construction and testing-with case-based asymmetric models with somewhat precise outcome testing (SPOT). Whether the question refers to success or failure, wise executives ask, how did we get here? What's in store for the next decade? Unfortunately, the majority of scholarly articles examining the causes of success and failure offers scant useful information ... Read more
This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) approach in theory construction and testing-with case-based asymmetric models with somewhat precise outcome testing (SPOT). Whether the question refers to success or failure, wise executives ask, how did we get here? What's in store for the next decade? Unfortunately, the majority of scholarly articles examining the causes of success and failure offers scant useful information ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2018
Series
Advances in Business Marketing and Purchasing
Condition
New
Weight
28g
Number of Pages
256
Place of Publication
Bingley, United Kingdom
ISBN
9781786351227
SKU
V9781786351227
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
Reviews for Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Business researchers urge their colleagues to stop using null hypothesis significance tests, multiple regression analysis, and structural equation modeling, and start using configurational modeling. They describe complexity theory tenets and provide examples-mostly from the literature on business-to-business strategy, marketing, and purchasing-showing why and how to build asymmetric models using configurations of antecedent conditions. Their topics include embracing the paradigm shift ... Read more