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Matsatsinis, Nikolaos F.; Siskos, Yannis - Intelligent Support Systems for Marketing Decisions - 9781402071942 - V9781402071942
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Intelligent Support Systems for Marketing Decisions

€ 195.68
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Description for Intelligent Support Systems for Marketing Decisions Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, ... Read more

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Product Details

Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
523
Condition
New
Series
International Series in Operations Research & Management Science
Number of Pages
514
Place of Publication
New York, NY, United States
ISBN
9781402071942
SKU
V9781402071942
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

Reviews for Intelligent Support Systems for Marketing Decisions
From the reviews: "This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. … It is well ... Read more

Goodreads reviews for Intelligent Support Systems for Marketing Decisions


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