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International Brand Management of Chinese Companies
Sandra Bell
€ 234.53
FREE Delivery in Ireland
Description for International Brand Management of Chinese Companies
Hardback. Based on research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, this title gives reasons and identifies a Chinese way of international brand management. It is suitable for those who are interested in building successful global brands and for those interested in China and Chinese companies. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 22. Weight in Grams: 708.
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today ... Read more
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
370
Condition
New
Series
Contributions to Economics
Number of Pages
370
Place of Publication
Heidelberg, Germany
ISBN
9783790820294
SKU
V9783790820294
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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