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Journalism and PR: News Media and Public Relations in the Digital Age
John Lloyd
€ 25.99
€ 22.71
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Description for Journalism and PR: News Media and Public Relations in the Digital Age
Paperback. Modern analysis of link between journalism and PR Series: Reuters Challenges. Num Pages: 160 pages, illustrations. BIC Classification: JFD; KJSP; KNTJ. Category: (UU) Undergraduate. Dimension: 143 x 217 x 12. Weight in Grams: 218.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car ... Read more
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car ... Read more
Product Details
Publisher
I.B. Tauris & Co. Ltd.
Format
Paperback
Publication date
2014
Series
Reuters Challenges
Condition
New
Number of Pages
160
Place of Publication
London, United Kingdom
ISBN
9781784530624
SKU
V9781784530624
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About John Lloyd
John Lloyd is the Director of Journalism at the Reuters Institute for the Study of Journalism as well as a contributing editor at the Financial Times, a columnist for Reuters.com and for La Repubblica of Rome. Laura Toogood was awarded her PhD in Social Informatics from University College Dublin in 2010. She has since combined her research interests with ... Read more
Reviews for Journalism and PR: News Media and Public Relations in the Digital Age
Journalists often flinch from an inconvenient truth: that without the PR industry their publications and bulletins would be poorer. Lloyd and Toogood offer a timely and perceptivr analysis of the fast-changing media market in which both journalists and PRs are having to learn new tricks. Stefan Stern, Financial Times columnist and Visiting Profesor at Cass Business School, London.