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Kotler on Marketing
Philip Kotler
€ 19.99
€ 14.40
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Description for Kotler on Marketing
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding ... Read more
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding ... Read more
Product Details
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780684860473
SKU
V9780684860473
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-28
About Philip Kotler
Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.
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