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Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management
Petra Kuchinka
€ 127.46
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Description for Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management
Hardcover. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380.
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
192
Place of Publication
Gordonsville, United States
ISBN
9781403936257
SKU
V9781403936257
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Petra Kuchinka
PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.
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