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Levels of Corporate Globalization
Petra Kuchinka
€ 120.40
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Description for Levels of Corporate Globalization
Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
192
Condition
New
Number of Pages
192
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349518487
SKU
V9781349518487
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Petra Kuchinka
PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.
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