Luxury, Lies and Marketing
M Sicard
€ 60.09
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Description for Luxury, Lies and Marketing
Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Product Details
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
213
Condition
New
Number of Pages
190
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349443079
SKU
V9781349443079
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About M Sicard
MARIE-CLAUDE SICARD is an Associate Professor at Paris IV-Sorbonne University, and Adjunct Associate Professor at Stern University, NYU, and EM-Lyon, Shanghai. Sicard is a well-known European expert on luxury and brands, and a consultant for French & international companies with her own consulting company MCPS Conseil, Brand Analysis and Strategy Consultancy. As a strategic marketing consultant, her clients have included ... Read more
Reviews for Luxury, Lies and Marketing
'Luxury, Lies and Marketing isn't just one more book about luxury marketing, it's THE book that challenges all the others, thanks to its indispensable critical approach, its capacity for overturning our preconceived notions, the effectiveness of its analytical methods, and its salutary critical spirit.' - Inma Urream Brand Meaning Management Director, Pompeu Fabra Universitat Barcelona, Spain ... Read more