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Marketing Communication Management: A Holistic Approach for Increased Profitability
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Description for Marketing Communication Management: A Holistic Approach for Increased Profitability
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Product Details
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
Number of Pages
358
Place of Publication
Frederksberg, Denmark
ISBN
9788763000666
SKU
V9788763000666
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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