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Marketing Decisions Under Uncertainty
Dung Nguyen
€ 237.43
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Description for Marketing Decisions Under Uncertainty
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KCC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of ... Read more
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
315
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
315
Place of Publication
New York, NY, United States
ISBN
9781461378471
SKU
V9781461378471
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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