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Marketing Essentials in Hospitality and Tourism
Lewis, Robert; Shaw, Margaret; Shoemaker, Stowe; Yesawich, Peter C.; Chambers, Richard
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Description for Marketing Essentials in Hospitality and Tourism
Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
Product Details
Format
Paperback
Publication date
2007
Publisher
Pearson Education (US) United States
Number of pages
640
Condition
New
Number of Pages
640
Place of Publication
, United States
ISBN
9780131708273
SKU
V9780131708273
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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