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Marketing In and For a Sustainable Society
Naresh K. Malhotra
€ 132.69
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Description for Marketing In and For a Sustainable Society
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
Product Details
Format
Hardback
Publication date
2016
Publisher
Emerald Publishing Limited
Condition
New
Series
Review of Marketing Research
Number of Pages
248
Place of Publication
Bingley, United Kingdom
ISBN
9781786352828
SKU
V9781786352828
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Naresh K. Malhotra
Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA
Reviews for Marketing In and For a Sustainable Society
This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspectives, a stakeholder marketing approach to sustainable business, turning to sustainable business practices: a macro-marketing perspective, no through road: a critical examination of researcher assumptions and approaches ... Read more