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Marketing Issues in Transitional Economies
Rajeev . Ed(S): Batra
€ 122.39
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Description for Marketing Issues in Transitional Economies
Paperback. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: KC; KJS; KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 462.
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns.
This book seeks to fill a gap in the existing literature by offering a pioneering ... Read more
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns.
This book seeks to fill a gap in the existing literature by offering a pioneering ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
287
Condition
New
Number of Pages
287
Place of Publication
New York, NY, United States
ISBN
9781461372752
SKU
V9781461372752
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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