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Marketing Management Support Systems
Wierenga, Berend; Van Bruggen, Gerrit
€ 128.36
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Description for Marketing Management Support Systems
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: GPF; KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 551.
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.
This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given ... Read more
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.
This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
341
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
341
Place of Publication
New York, NY, United States
ISBN
9781461370765
SKU
V9781461370765
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Marketing Management Support Systems
`... what they [the authors] have produced is considerable indeed. The book provides a compelling framework and a scholarly yet readable tratment of the entire domain of MMSS from demand, supply, and implementation perspectives. As such, this book belongs on the shelf of marketing academics who are interested in how marketing data and marketing knowledge ... Read more