Marketing Metaphors and Metamorphosis
Philip J. Kitchen
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Description for Marketing Metaphors and Metamorphosis
Hardcover. Num Pages: 245 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 440.
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Product Details
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
248
Condition
New
Number of Pages
227
Place of Publication
Gordonsville, United States
ISBN
9781403998613
SKU
V9781403998613
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philip J. Kitchen
FRED BEARD is a professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA. IAN BUCKINGHAM is an employee engagement specialist and much published thought leader, with his own leadership career spanning financial services, people-centred consultancy and the communications agency worlds. STEPHEN BROWN is Professor of Marketing Research at the University of ... Read more
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