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Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
Gaetan T. Giannini
€ 209.97
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Description for Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in ... Read more
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Pearson United States
Number of pages
336
Condition
New
Number of Pages
312
Place of Publication
, United States
ISBN
9780136082996
SKU
V9780136082996
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-18
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