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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
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Description for Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
Paperback. Num Pages: 417 pages, Illustrations. BIC Classification: APF; KJS; KNTC. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 590.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of ... Read more
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Southern Illinois University Press
Condition
New
Number of Pages
408
Place of Publication
Carbondale, United States
ISBN
9780809331963
SKU
V9780809331963
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Unknown
Robert Marich is a business journalist and analyst with twenty-five years of experience covering film and media. He has held senior editorial jobs at media researcher Kagan Research, Variety Deal Memo film business newsletter, daily trade newspaper Hollywood Reporter, and a number of other publications. His freelance articles have appeared in Variety, London-based Screen International, the business section of the ... Read more
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