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Multinational Management: A Casebook on Asia´s Global Market Leaders
Rien Segers (Ed.)
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Description for Multinational Management: A Casebook on Asia´s Global Market Leaders
Hardback. Multinational Management Editor(s): Segers, Rien T. Num Pages: 377 pages, 85 black & white illustrations, 8 colour illustrations, 86 colour tables, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 246 x 164 x 26. Weight in Grams: 730.
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to ... Read more
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Condition
New
Weight
730g
Number of Pages
363
Place of Publication
Cham, Switzerland
ISBN
9783319230115
SKU
V9783319230115
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Rien Segers (Ed.)
Professor Rien T. Segers, the editor of this book, is professor of Asian Business Strategies at the International Business School of Hanze University in Groningen, the Netherlands. He has been a visiting professor at many universities and research institutions in China, Japan, South Korea and the United States and has published widely concerning Asian economic affairs.
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