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Net Worth
Hagel Iii, John; Singer, Dr Marc
€ 26.29
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Description for Net Worth
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay ... Read more
Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
Harvard Business Review Press United States
Number of pages
313
Condition
New
Number of Pages
336
Place of Publication
, United States
ISBN
9780875848891
SKU
V9780875848891
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Hagel Iii, John; Singer, Dr Marc
John Hagel III is a principal in McKinsey & Company, Inc.'s Silicon Valley office and a leader of the firm's Interactive Multimedia Practice. He is the coauthor of the bestselling book Net Gain: Expanding Markets through Virtual Communities.
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